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Automatation and AI in online marketing
What are they?
Automation: This is the ability to get something done automatically using some form of controlling mechanism. Whether mechanical or software related, the task is accomplished when a set of predetermined conditions are met.
In it’s basic form an internet link is a controlling mechanism.
You click on it and are immediately taken to the page.
The controlling mechanism delivers access to it’s data based on a
pre-defined series of conditions which have to be met.
Say for example the secure payment and download of an
There may be several steps involved, landing page linked to a
payment page which offers a variety of payment methods.
Credit card or paypal. After payment has been received an email
is sent with a download link.
Alternatively a download page may appear after the payment has been received.
All these are a process designed to control the delivery.
In order to get the product, you have to run through a series of steps.
This is the method all e-commerce transactions are based on
AI or Artificial Intelligence: Here the context is in a controlling system which has the ability to learn when and where to place the controlling mechanism
for the maximum exposure
AI software is used by web service providers and merchants,
to learn about us through our browsing habits.
It collates data to bring us offers/information based on our browsing history.
This data is collected through a variety of methods, and is based on.
The sites we visit,
What we watch,
What we buy.
How we do these things.
The places we visit most often etc.
Which essentially means, the advert, cookie or banner add giving the link details,
can be targeted to appear in front of the right people at the right time.
AI software can also act as a reminder mechanism with regard to previous
browsing experience. The aim being to keep us informed of new
offer/products and services.
For further information press on the link/controlling mechanism below
The following article was published via Tenfold.com
How AI, Machine Learning and Automation will Impact Business
in 2018 and Beyond
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